Travel content that works
Let Australia's best travel editors and writers help your business create valuable and meaningful content tailored to your audience.
The editorial teams of Australian Traveller and International Traveller work with clients to create incredible stories and content that gives value to your brand by enthralling and inspiring readers.
What We Do
With 12 years’ experience of award-winning travel publishing behind us, The Traveller Studio is well-versed in producing quality, journalistic-standard travel content for our clients.
Our high standards consistently enable clients to engage audiences and ultimately drive sales.
Our Methodology
There are many ways in which we’re able to produce outstanding content.Firstly by assembling a dedicated and talented editorial team with a passion for travel and creating inspiring and beautiful stories that delight readers.
In addition, our team is also adept at understanding that each client is unique and, as such, face unique challenges in the marketplace, because of this, we’re able to create bespoke content that reaches your target audience with pin-point accuracy.
Every project we do follows our 8 step methodology:
1. Content briefing and strategy
Within this, we consider:What are the objectives?
How is success measured (is that the right measure)?
Competitor analysis and strategy recommendation
2. Content metrics and KPI's
Confirming the metrics by which success is measured3. Content calendar
What content and when is it to be published?4. Content creation
We source the experts for this particular topic or subject or format in order to create the best-possible content5. Content publication
High quality content optimised for the platform delivered to the right channels, at the right time6. Content amplification
Ensuring the largest number of people from the right audience are consuming the content7. Content optimisation
Making the content more efficient for the desired outcomes8. Reporting and strategy review
Review the overall performance to the metrics and make adjustments where necessary
Our Services
Content campaigns partnering with the leading travel publishing brands
By leveraging the value of our market-leading brands, Australian Traveller and International Traveller, we’re able to create a content campaign that inspires and engages readers. All branded content is designed with the same high standards as our editorial assets, this means everything is reader-focused, honest, well-researched, and reliable. Our editors work on the content with the same attention to detail and care as they do for all content published under our brands. While they retain editorial control and sign off, our editors work with clients to create a suite of editorial we are confident readers will enjoy and adheres to our brand values of connecting people to unique experiences. See our clients
Content for Clients to publish
We work directly with clients to deliver content that will engage they’re customers and potential customers and move them to take positive steps along the path to purchase.
The initial phase is to decide on the style of content required including which medium; text, photography, video or audio.
We then optimise all content for the distribution medium, whether that be social media, blogs, print, broadcast, podcast.
Finally we establish the metrics for success and the ongoing performance measurement framework.
The projects are managed by the Australian Traveller Media project and editorial team.
Our Clients
Here is small sample of our clients:
The Team
The Traveller Studio clients access the most experienced travel publishing minds in Australia: the Australian Traveller Media team.
Quentin Long
Managing Director
Co-founder of Australian Traveller Media in 2005 Quentin has lived and breathed travel content for more than 12 years.
He is a sought after media commentator on travel, regularly appearing on radio and television to discuss issues and destinations for news and lifestyle programs.
Quentin currently has a regular segment on Channel Nine’s Today Show and is seen on the network’s A Current Affair and Channel Nine News programs. He also is a weekly guest on several state-wide ABC radio programs, such as ABC 702, ABC 720 Perth, and is a monthly specialist for Sydney’s 2GB.
Quentin personally oversees all The Traveller Studio’s projects from briefing to reporting.
Leigh-Ann Pow
Editorial Director
Having worked in publishing for 25 years and, most recently as Vogue Australia’s associate editor for over a decade, Leigh-Ann has strong editorial instinct and is an accomplished team leader. Not only is Leigh-Ann the editorial director of Australian Traveller Media, she also hands-on edits International Traveller and is a published author. Leigh-Ann has been with the team for three years and has a comprehensive knowledge of all aspects of content production.
Lara Picone
Editor
Lara is the editor of Australian Traveller, bringing to the role 13 years’ experience in magazine publishing, working across titles including SBS Feast, donna hay magazine, and Qantas: The Australian Way. Lara has a strong background in managing brand representation across platforms and regularly project manages content executions for clients.
Steve Madgwick
Digital Editor
Bringing 14 years’ experience in publishing to the team, with a focus on digital for seven of those years, Steve is a key editorial digital strategist and creator for all brands.
Steve works on The Traveller Studio’s digital and social content strategy, as well as regularly contributing to Australian Traveller Media’s ongoing editorial assets.
Kate Shilling
General Manager Sales, Marketing and Distribution
Kate has nearly 20 years experience in the travel industry in Australia and overseas.
Kate has a strong partnership marketing track record across all tourism sectors, and has worked with leading media, creative, digital and social agencies to develop, promote and sell innovative travel experiences in Australia and overseas.
Kate’s previous roles include Head of Marketing for Qantas Holidays, General Manager of NRMA Travel, General Manager of Territory Discoveries, and VP Marketing Flight Centre in the USA (where she opened the first store in Santa Monica).
Most importantly she is an incredibly smart and innovative thinker and an all round top person.
Elliott Barsby
Sales Manager
Elliott Barsby turned down a career as a professional footballer (yes he has met Sir Alex Ferguson whilst in a youth camp with Man U) to work in media and travel.
He has worked with Australian Traveller Media for four years, rising quickly from Account Manager to Sales Manager.
Elliott facilitates the activation of many Traveller Studio content marketing initiatives by managing industry partnerships.
Leigh Counsell
Digital Marketing Manager
Lending a digital perspective to the team is our Digital Marketing Manager, Leigh Counsell. Having worked within and leading teams in integrated digital marketing campaigns, Leigh has a wealth of knowledge and experience in managing both in-house and agency-side digital projects.
Working across verticals from fashion to lifestyle and travel, Leigh creates data-guided strategies with creative content storytelling and brand messaging that meet KPIs as the primary objective.
In addition to her expertise in the digital realm, Leigh also has strong experience in event execution and PR management.
About Us
The Traveller Studio is the content marketing arm of Australia’s largest travel publisher, Australian Traveller Media.
Our mission is to connect people with their incredible experiences. Founded in 2005, the company publishes two market-leading travel brands; Australian Traveller and International Traveller both in print and online. The brands are known for their editorial independence, clever, intelligent reporting and beautiful photography and design.
Contact Us
By Post
Australian Traveller Media Pty Ltd.
PO Box 159
BROADWAY NSW 2007
Our Physical Address
Suite 101, 15 Belvoir St
SURRY HILLS 2007
02 9698 7072
info@australiantraveller.com